Kleenex "Touch Vs. Feel"
I directed and shot this test spot with a minimal 3 person crew over the span of two days for Kimberly Clark, Kleenex and JWT ad agency. It tested really well and now you will see this campaign everywhere. Fun times! I would have posted it sooner, but it was all needing to be kept a secret until the campaign went public. This was shot using the RED ONE Camera and did not go through a true color correction process. This is my and my editor's preferred cut of the spot.
Date: May 2008
Agency: JWT
Director: Jonathan Yi
Cinematographer: Jonathan Yi
Editor: Emily Sheskin